Telecoms Market Analysis & Evaluation Courses in South Africa
2KO Africa offers various Regulation Of Telecommunications Services courses in Cape Town, as full time classes. Too often, telecoms market analysis focuses on short-term, operational issues and fails to address the longer-term fundamentals that can make or break operators' ability to survive in the rapidly-changing telecoms marketplace.
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Telecom Market Analysis and Evaluation is a two-week training course trains delegates to probe in-depth the factors that influence telecoms organisations' market approaches and helps them to enhance the effectiveness of their marketing strategy. Attendees analyse in detail the short and long-term impact of macro-and micro-environmental, competitor and customer trends on both the telecoms market and operators' options. They then transform this information obtained into knowledge upon which they can build effective marketing strategies. A real-life example is used throughout the course to enable delegates to apply their new skills to a market analysis challenge.
Key Features of the Program
At the end of
this highly participative course you will be able to:
Identify and assess realistic market opportunities and establish a robust, market-oriented strategic marketing framework
Identify and exploit multiple sources of data on the environment, customers and competitors that are relevant to understanding key market trends
Implement a thorough analysis of short-and long-term macro-environmental factors that will impact the choice of marketing strategy
Assess factors influencing customer behaviour and loyalty in telecoms and suggest a response to customer analysis challenges
Carry out a detailed analysis of competitor activity, establish sources of sustainable competitive advantage and optimise competitive positioning over the long term
Use the market analysis conducted throughout the course to develop a market-oriented value proposition that is robust and sustainable across multiple future scenarios.
Who Should Attend this Course?
This course is designed for people with 1 - 2 years' experience in a marketing function who are seeking to improve their knowledge of telecoms market analysis techniques and market-based strategy development approaches.